I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs. Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you.
Optimising your content is essentially about making it more relevant to your target query. Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, mobile-friendly testing tool from SE Ranking to check your site.
What is Internal Linking?
This is often called digital PR, and one method SEO Anomaly is to create linkable assets (or link bait). But you can also run searches like “#journorequest” along with your niche on social media to find potential opportunities. If you’re a subject matter expert, you can be a source for those stories.
A positive UX boosts user satisfaction and signals to search engines that your site provides value. They act as signposts, guiding visitors and search engine bots through your site. Creating quality content regularly also attracts organic traffic and encourages sharing.
Top AI Search, SEO & Content Trends To Prioritize In 2025
- Deferring the loading of CSS and JavaScript files speeds up the rendering of critical content.
- If you aren’t sure how to implement optimizations, you can always invest in page speed services to have professionals optimize your site for you.
- This won’t help the new page’s rankings, but it might help the rankings of the pages you internally link to.
- However, this only works if the content gets categorized as high quality and relevant to your niche.
- You’ll receive a report highlighting your most relevant links and identify your irrelevant links.
- This report shows metrics like LCP, TBT (Total Blocking Time, a close estimate of FID), and CLS.
I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance. We’ve touched on the importance of having users engage with your content elsewhere. Google uses behavioural data to see how engaged readers are with your pages. If they’re engaged, it tells Google that your content is high quality, interesting, and trustworthy to real people. To have a “mobile-friendly” page, it needs to be easy to read and function properly. A common issue with a page developed for desktop first, is that when it gets adjusted for mobile that text or images become too small to see.
This means that Google (and your readers) cares about how up-to-date your content is. Just run your content through a tool like Grammarly before publishing to catch all those simple mistakes. Then address every main point that your audience is looking for. Short answer – Match the average word count from the top 10 ranking pages on Google.
Plus, the search engine often chooses its own description to display in search results based on the specific search query. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag. When a page is relevant and useful, Google displays it to the user.