An enterprise SEO audit aims to determine how a business can best utilize SEO as a marketing channel. It should help determine what a successful SEO campaign would look like for the current website and outline the scope of the resources needed. An enterprise SEO audit must also consider the overall competitiveness of the industry. The audit should identify all strengths and weaknesses of the website that affect organic visibility.
Digital agencies and enterprise organizations with large websites are in the best position to benefit from everything that OnCrawl offers. Every digital marketer should know how to conduct a technical SEO site audit, but BHS Links doing so entirely “by hand” is unnecessarily time-consuming and tedious. Organic SEO refers to all white-hat SEO strategies aimed at getting your business on the first page of Google.
Step #8: Ensure Your Site Is Mobile-Friendly
The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate. By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers. Staying proactive makes sure your site remains aligned with search engine guidelines and user expectations.
Sitechecker: best for actionable checklists
It’s also helpful to see if they can customize their services to your business, like WebFX. We tailor all our services, from SEO audits to SEO strategies, to every client’s company, products, and industry. What an agency’s services include also determines the price of an SEO audit. For instance, an agency that provides the bare-minimum technical audit may charge lower rates than an agency that provides a comprehensive technical audit. However, you may pay more or less than this range depending on your unique business.
Step 1: Preparing an SEO audit
- Search engines look for privacy-related pages when determining whether a website is high-authority.
- Purchase a paid Site plan to publish, host, and unlock additional features.
- Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients’ businesses.
Read on and discover how SEO audits save time, money, and effort while driving your website to success. Check the number of HTTP requests your site makes, as too many can slow it down. Determine if CSS and JavaScript files can be combined or if modern HTTP/3 protocols are in use to allow multiple requests to process simultaneously.
It is a paid tool, but you can run an audit of 500 URLs for free. We’ll discuss a few of these areas in more detail throughout this guide. But performing a site crawl is a quick way to assess lots of aspects at once. Running a website crawl is the most efficient way to gather lots of useful data about every page of your website.
You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context. This clarity helps search engines understand why your content is relevant for a given query. After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter). Next, address any severe content issues (like thin content or duplicate pages that might be hurting you). Then move to enhancements and optimizations that can boost performance.